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[00:00:00] Colin Keeley: All right. Hello. Hello, and welcome back. This is Colin Keeley here,

[00:00:03] Brent Sanders: and I'm Brent Sanders.

[00:00:05] Colin Keeley: and we are two guys buying and building wonderful internet companies.

[00:00:10] Brent Sanders: That's right. And this episode we're gonna, we're gonna talk about writing, but also talk about another deep dive that Colin's gone into. Which he just shared with me recently. And,   I was like, we gotta talk about this. I love these. These are, they're always fun to, to read, save me a ton of time from reading a whole book, which I appreciate, but, it's also, relevant to, to what we're doing.

It's always has a lot of really good takeaways for how we can apply some of the principles. So why don't you, when you give us a little background on an, a why you decided to do it and then B who it's.

[00:00:40] Colin Keeley: Sure. So this is, basically a book summary for cable cowboy. So John Malone started rolling up cable companies. When was it? 1973 to 1996. , basically before the internet and software companies, like these have a lot of similar characteristics and so he became famous back then for doing it.

But Yeah.

my process was, read the book, took some highlights in the book, wrote a bunch of notes and then it's just a draft. That's like sitting. In my life for four months where I slowly clean it up on the weekends a little bit here, a little bit there, and it just takes me forever to publish. So eventually I set it live. I haven't shared it out yet, cuz I wanna make some improvements over the, weekend. So it's live in my site, people stumble across it, but I haven't blasted it out to the world, where, thousands of people will read it. So we'll talk about it. Do some more improvements and then, make it public more public.

I.

[00:01:27] Brent Sanders: The slow burn T.

[00:01:29] Colin Keeley: Yeah. I don't know. I, it sounds like you're getting into the publishing world now as well. It's it's hard to , say this is good. This is done a hundred percent done, which I just feel like nothing ever is. So it's this is done. I'll make it live and then I'll just continue to improve it and then make it, , better and then send it out.

[00:01:46] Brent Sanders: Yeah I'm definitely becoming a student of. I guess I wouldn't call it like the, yeah, the publishing world, like getting more things out, getting into the habit and practice of writing and publishing. And so I read over the weekend last week, Thiago, Forte's building a second brain, which was inspired by getting enrolled in David Pearl's.

It's 50 days of writing. Newsletter and it's been awesome and it's been super inspiring and I'm realizing like you have tons of time to do this, and there's a bunch of cool techniques, but one of the things that I think it's Tiago in Tiago Forte's book is, trying to do the big, explosive lift versus the slow burn.

And he's go for the slow burn at all times. Leave these things. They're gonna take months and that's okay. Like work on 'em. What does he call them IPS? Basically small chunks. Like when you got 15 minutes between meetings, break the task down into consumable pieces. So you can always work on these things.

And I get I found this is actually one of those activities that adds energy to my life, versus I thought it would be really draining. Like historically writing has been super draining and it just feels like a bunch of work. It sucks. And then I don't do it. And you write the one blog post about how you're gonna write more blog posts.

That was me, but the practice of gathering notes has been like the big change. So yeah, I was asking you what's your approach on doing these? Assuming you take, read with a Kindle and draw your notes at the same place, but it sounds like you don't, you just kinda write this after you, you read it.

[00:03:19] Colin Keeley: Yeah, this one was weird, cuz it was an audio. I don't know. Do you wanna talk about his operating manual? Should we talk about like the creation process? I think both are interesting

[00:03:27] Brent Sanders: I think both are interesting too. Let's talk about the creation process first and then talk. We'll dive into, it's super interesting. This guy, the cable cowboy. I love this, the story, and I think it dovetails really well with the outsiders, which is a book. I think you and I both didn't finish. I don't know if you finished it.

It gets a little dry.

[00:03:45] Colin Keeley: I didn't finish it either. I've been meaning to, and he's in it. He's one of the, I think eight outsiders, in the book, maybe this episode, you just talk about the creation process in the next. A dedicated 20,

[00:03:57] Brent Sanders: Yeah. Yeah. And by the way, I think that's a, an interesting take on this is like him in relation to the other outsiders, cuz it, to me, it's his use of debt, but which, again is very relevant to what we do and very interesting. But. Yeah, let's talk about, so you read the book on, on your honeymoon.

[00:04:16] Colin Keeley: 30 minutes to John Malone. I'm my honeymoon. Yeah.

[00:04:17] Brent Sanders: Okay. So bere John Malone, bere

[00:04:21] Colin Keeley: Yeah. I enjoy these nonfiction. I think I thought this was pretty cool. So yeah. As long as it's a good entrepreneurial story, I'll read it. I don't read business books that are like, I don't know, overly prescriptive or like self-help books. I just find them like draining and not fun to read, but like a, his historical story is cool.

[00:04:40] Brent Sanders: Yeah. What is it about? And I, they're not, it's not fiction, like the, I don't know, what's a great example, like really good business book, like good to great, it's and then there's like dozens. Just like that. And they, I just can't read 'em anymore. Cuz I think it was our good friend, Paul Lee, who said it's like mental masturbation.

It's like you read these books and you're like, yeah, this is what business is gonna be like, but it's like, life is way more nuanced. And it's just like stories that only prove the point, never the exception. And I've just given up on that kind of reading.

[00:05:13] Colin Keeley: Yeah, someone called these, micro mentors, which is basically what reading.

like historical biographies are. To me, it's sometimes I meet these people or people that work with them now. But many of 'em are, are dead or, soon to be dead and I'll probably never meet 'em, but they're like, I could learn how they operated and create these operating manuals.

And like all their takeaways are like effectively being my mentor, cuz we're on similar paths doing similar things. They're just, 50 years ahead of.

[00:05:38] Brent Sanders: Yeah. I think that is a great way to look at it that it's it's like studying the ma I think of this in the sense of like art, right? If you wanna become a great artist, great musician. I guess that's my background of study. You imitate, right? You learn how miles Davis and you imitate his sound and you never end up sounding but you end up being something that's influenced and everybody has these heavy influences.

So switching gears to if you want to be. Like the next John Malone or see similar outcomes, like studying his, every move, studying his, inflection on the world is this is the way to do it. I think that's that still holds true in every context, not just art and music. I.

[00:06:20] Colin Keeley: Yeah.

that was, Picasso. If you look at Picasso's paintings, like over time, initially, it was just, just being a really good painter of like real life things and copying other people. And then it just gets weirder and weirder. And more and more abstract. Like you gotta start somewhere, you master the basics and then you do your own twist on it. But yeah, how go ahead.

[00:06:39] Brent Sanders: I was gonna say, so you read the book, are you doing it on a Kindle? Are you doing on, the, you said it was an audio book this time.

[00:06:45] Colin Keeley: What I often do is I have both, I'll have the audio book and I'll have the Kindle book. And so if I wanna do notes, I'll do the notes and the Kindle, which I also have in my phone. So it's a mix and it's, it doesn't work great. like keeping 'em synced or anything, but I can remember I'm on like chapter 20 and pick it up where I left off.

So I have a bunch of notes that connects to Rome. And so most of the notes are tagged nicely there. And then I just slowly over time, compile them into different categories, which is basically how I organize my blog post, cuz it's like overwhelming to do. This 3,005,000 word block post all at once.

So it's more like I break it down into a bunch of little paragraphs and then I compile those paragraphs into like, how did Malone manage TCI? And then it's five different subheadings within there.

[00:07:31] Brent Sanders: I'm hearing. you're already in the practice of what a lot of these, these gurus that I've been, buying their books and explaining like the Tiago forte, I think it's the code C O D like collect organized to still, I forget what E is probably execute or something along those lines, but, or express, but I think that's the, one of the big things that I've been missing over the, like the last two years, I've been a voracious audiobook consumer.

and what I'm learning is you just, you can't get the margin notes. You lose I remember it, but you're stuck. You can't get that into that other brain or get it into your notes unless you're like, it actually takes more work to paraphrase and remember, or go back and find stuff. And so I've actually started, rebuying like all my favorite books, the ones that are.

Important to me, that made an impact, like I've been rebuying them for kind, or I just got a library card in my local town and hopefully, know, being able to get those things in notes, get those actual lines and references into my notes into that like repository brain, being able to of connect those to other things.

I, I realize as we built avocado audio that it's oh, this is one flaw of audio that it's you have to almost have the words in order to. to give you the license to forget it in the sense of you can't keep all this in your head.

It in your notes.

[00:08:53] Colin Keeley: yeah I think people love highlighting and they feel like, oh, this is really valuable, cuz I highlighted it. But then people go crazy and highlight everything. Like the other way I do it. Like when I listen to podcasts is I just have my notes app open and I write down takeaways, like in my own words.

So instead of, highlighting five sentences, I wrote eight words about something and that's meaningful and you could turn that into a tweet or you could write up a blog post after. And those are just like little reminders of little takeaways you had, or little thoughts you had while listening to something.

So that's a good way to make it more concrete, to not go crazy with, highlight a thousand words on every blog post.

[00:09:29] Brent Sanders: So for this, write up, going back to the cable cowboy, how big was the book? Was it. pages is my guess. Something like that.

[00:09:37] Colin Keeley: It was rather long, when you do an audio book or you do a Kindle, you have absolutely no

[00:09:42] Brent Sanders: Oh, that's right. Yeah

[00:09:44] Colin Keeley: I don't know how big it is, but I feel like it was a big book.

[00:09:47] Brent Sanders: six, seven hours, something like that. Okay.

[00:09:49] Colin Keeley: I thought 336 pages, maybe not as big as I put a guest, but Yeah.

he's a famous, all allocator, much more of an allocator than an operator.

Like he basically delegated all operations to his COO. And then he had one of the best performances of all time, which is why he is an outsider's. And. We'll talk about him more in the future, but why he's relevant is he at the time, basically everyone focused on earnings per share, which is like at the bottom of the income statement.

And he focused on EBITDA. So earnings before interests, taxes, depreciation, and amortization, which is, what everyone and private equity and business now talks about. But that was a crazy novel idea back then. And , it was like really stumping all the stock. Like why he was doing this, cuz he is operating in such a weird

[00:10:36] Brent Sanders: Yeah, it's interesting. And as you're going through and putting this. So transitioning from, you put together, I'm assuming you put together your notes based on, as you said in your notes app, based on the audio you're listening to, if you're doing it on a vacation, you gotta come back to it later and then what's the process for organizing this into what you think, cuz it's like a book report, right?

You, but you don't wanna rewrite the book. You basically want to pull out the most relevant things to you and your audience. Like your take on why this is a compelling book.

[00:11:07] Colin Keeley: Yeah, this one, I maybe went too far in the like line of telling a story, which in the past, I haven't really spent as much time with.

And normally I just pull out the takeaways and how someone operates a business, but I did focus a lot on like how he came to be, where he was, which I thought was interesting as well.

Like he spent some time at McKinsey. I thought he had interesting takeaways there. know, Why he actually chose to jump into this industry, spent some time in that. But yeah, my general process is, take my notes, basically throw 'em all into a Google doc and then start writing section by section.

And I, maybe I should spend I'm gonna finish it this weekend. Instead. I was much more 15 to 30 minutes over the course of probably six or more days, took me a long time. And then it got to a state where it was just sitting for maybe a month. And it was like, I just have to set this live.

And even today it's I wanna make some improvements over the weekend, so it's live, not really, quite yet.

[00:12:01] Brent Sanders: Yeah, I'm just curious, like from a workflow perspective, like, how do you. Time to do this. Do you like to clear the morning out and say, Hey, I'm gonna knock this out and put my high energy to this. Or is this something that you're able to break down into smaller chunks and do it like after lunch when you're low energy, potentially, not sure if eat a cheeseburger every day for lunch and fall asleep, but generally the morning is like the high energy time for.

[00:12:28] Colin Keeley: Yes. That's exactly what I do. I find writing to be like the most intellectually difficult thing I do. So I try not to, I definitely look at email, but I try not to look at email Twitter or anything as much in the morning. And I try to just jump into writing and get some time in whether it's, , writing a blog post like this or writing, , a thread or something.

And I generally do it in the morning. And then also in the evening, just when I have some like quiet time to do 30 minutes of bright end cure there.

[00:12:52] Brent Sanders: Is that like a couple, like an hour before bed?

[00:12:55] Colin Keeley: yeah. which maybe isn't ideal. To be staring at a screen, but I,

have my orange goggles on and it seems to work. Okay. Although I don't do it, , maybe as often as I, I should.

[00:13:05] Brent Sanders: I don't know. Sometimes. Staying up late. I know, you're pretty disciplined by your sleep, but like staying up later than, and for me staying up late is I'm gonna stay up till 10. Oh yeah. But 9:00 PM. Kids are in bed. You get that hour and sometimes that's like super productive again.

No, one's emailing you. That being said I think there's a lot of value in just shutting all the things off. Like I get nervous about shutting off my email because. Part of my responsibility is, monitoring things, monitoring our businesses, making sure things stay up. Not that we have outages, but that's always in the back of my mind with cause I've thought about I'm just gonna delete, Gmail from my phone.

I'm gonna delete everything and just disconnect it. But I'm like what if there's an issue I gotta get on? So I think that's, an inspiration to build better process, but still, there's something to that like late night session. You can get a ton done. I don't know, like what, for me, that's one day a week turns into that and it's cherish time, but.

[00:14:03] Colin Keeley: So how's it been now that you're in this writing.

[00:14:07] Brent Sanders: I like it. I, to be honest, I'm happier. I I think we should shift the discussion to like media diet. I think that's been the biggest change has been getting away from the right now. Like I checked out like five books from the library. I bought three or four, on my, I bought a Kindle.

That's probably the biggest change was like, realizing that you can. Capturing notes and getting into that second brain has been it's made me feel really happy to be honest, like the reading experience taking even 15 minutes, like I've been trying to grab, time between things like you can't really code in between like a 15 minute session, I, or same thing as you writing.

I gotta do that in the morning, or I gotta set out an hour and a half at least to push a feature or fix something or dive into something really inte. Which is left all these like 10, 15, 20 minute slots for things that I would never really give myself the license to dig into something for some reason.

So having the Kindle, having like stuff, multiple threads or books going and getting that 15 minutes. Like totally recharged me. So I feel way better. I've also stopped reading the news. that's anything that's like right now. So Twitter, I've never, I didn't really read a ton of Twitter, but Twitter read it.

I'd go on Facebook from time to time, no Instagram or TikTok, but still all those sort of right now what do they call? 'em like anytime pools where you can just pull your attention into infinite. Gotten rid of those and that's had a huge impact and I've start, I've finished one article, which was actually a summation, basically a YouTube video.

But, I have a three or four more started and it's made me a lot happier and I think it's less the writing. It's more so the not consuming junk and, I think Perl and. Forte, both talk about this, of like you started looking at the world again, like I was a musician in a past life and, or just a creative, I would say.

And it's like, when you're in that mindset, you're constantly looking for things to put into your art, put into your output. And that's putting that those glasses back on us felt really good where it's I've, I'm way more interested in diving into different things and specifically reading things and, Interested in ways that I can connect them to the existing things that I'm interested in or like I like to pursue.

So it's yeah. In short it's made me happier.

[00:16:31] Colin Keeley: Yeah.

So at, on the media diet front, I would say the biggest, like place that I consume stuff is Twitter. The way to make yourself not go crazy, there is to, mute or block, or I think it's mute words that are just like inflammatory. So like any political topics. I do most sports, cuz I want it to be like more focused on business and like intellectually stimulating things.

And so Really curating who you follow. So it's just people that like bring you energy. And I have even some friends it's look, man your Twitter is just too negative. I can't follow you anymore. It's nothing personal. It's just, what you're writing. It's nothing personal. It's just your thoughts that you're publishing to the world.

[00:17:13] Brent Sanders: Yeah. I would like to get back into it. I think it's again, I'd rather spend time on, not what's going on right now. I think there's to, to your point about, or to like the impetus for reading this or writing this. Book summary. It's like this stuff happened years and years ago.

And look at all the value here versus there's just been so much fixation on right now on what, what is happening today? Supreme court, the news, all this stuff, that's just clouding everything. And it's taking the same amount of energy out of what you could be consuming, reading or doing.

So I think digging there, I'm still on the hunt for. A better diet, like books sometimes don't scratch the itch. I, sometimes I want something that's a little bit easier to get into, or even like communicate with other people. Like I do have that craving to talk with people in like very specialized ways in, in, in the sense of people that I don't have on slack or chat with, or, text like people that I otherwise wouldn't in that attraction.

To Twitter is there, it's just, yeah, I gotta up my game from a mute list, perspective. That's the biggest thing, sharing ideas, I feel like will be a good way to publishing more articles, doing it through Twitter, I think will be good to attract more of those.

Those exchanges, like if you put out content, I feel like there's no better way than. To find your sort of niche of similar, or, like-minded folks, which by the way, I'm not trying to find, everyone who's got the same perspective as me. I'm trying to find people that are just interested in similar things.

[00:18:40] Colin Keeley: Yeah. Twitter's a spot, there's tons of people doing what we're doing on Twitter with like different flavors of maybe they're rolling up doggy daycares or something, but like their takeaways are very applicable things we're doing. So that's been great and As far as publishing, like the two different writing guys that are popular now are David PLL and Dickie Bush.

And they're a little different approaches. David PLL is much more about the long form, like publishing your blog. He has some, like you refined stuff on Twitter to see what resonates and then publish long form. But Dickie Bush is much more, if you write only on your blog, then no, one's gonna see it.

Cuz you're a, nobody at least initially. And so write threads on Twitter and then at least it's more social. You get more feedback. And then you could publish, long form if you want, publishing publicly is really what he's pushing.

[00:19:26] Brent Sanders: Yeah. You know what, going back to what you said about pro cause I just saw this, he's got that content pyramid or content triangle, which is like the first layer of that, which I've started using and actually. Found it to be a great way to have better conversations, but it's just that talk to people about maybe even before you're write as you're distilling your notes out and being like I'm thinking of writing about this, I'm thinking of sharing about this, like just talking to people.

And again, Twitter is probably a great place for that of being able to just throw some ideas up. But what he's been saying is like conversation, you get some feedback then sharing things like sharing articles over email, and then actually. Using those filters of like other people to gauge interest and which I guess is weird because you should probably be writing for yourself to an extent.

But I think if you're, if your desire is for more engagement, you're gonna wanna run this by people to make sure you're not out on the deep end of some weird topic that nobody really cares.

[00:20:24] Colin Keeley: this is really hard to sit with a blank page. It's way easier. Like after, you and I, or you and someone else have a conversation and you covered a bunch of stuff to sit down and write it. One of their ideas is don't sit down unless it's 80% done in your mind, which I don't know if I agree with entirely, but, it's certainly an easy way to produce stuff in the world.

It's just like right way, or right. What we've already discussed. And then, it moves much faster.

[00:20:47] Brent Sanders: For sure. Yeah. And so going into like note collection, I know you're a rabid, Rome fan and you have been, so you've been on the Rome tip for three years now

[00:20:57] Colin Keeley: Yeah, something like that. Although I'm not, I like the setup of Rome. I'm not like married to Rome as a software, like a log sec, I think is the open source version that just raised a bunch of money. Yeah. I'm sure they're gonna crush Rome and I'll probably move to 'em over time. Cuz they're actually producing stuff.

So Rome works great for me, but they haven't really improved. They finally launched a mobile app, which is just Soso. So I still use the iOS, like default notes app and bring stuff over to Rome cuz it's faster. But yeah, that's I do most of my work throughout the day as in taking notes on meetings or.

like distilling my thinking in Rome and then I, grab it and move it.

Other places of as needed.

[00:21:36] Brent Sanders: I'm curious. What does your Rome account look like now that you've been in there for years? Is it if somebody saw it, would it just be like, oh my God, this is the most unorganized mess or is it super cl I don't even know. Are you like very organized person?

[00:21:49] Colin Keeley: I would say I'm a pretty organized person?

Yeah.

But I wouldn't say it's mostly just, I use the daily notes pages and I take notes on different things throughout the day. So it'd be like, three meetings, listen to this blog post, or listen to this podcast, some notes on that. Some ideas around something or other that maybe turn into a thread in the future.

So it's not, I wouldn't say it's super messy. Anyone could look through it and understand how my day. But it has been super valuable. Like we had an idea that we were gonna run by our lawyer and I looked back and it was like, oh, we actually had this discussion, 12 months ago with our lawyer

[00:22:19] Brent Sanders: saved us money.

[00:22:21] Colin Keeley: and here's all my notes from it.

And we don't have to reach out to him now.

[00:22:24] Brent Sanders: Yeah. That's a killer feature. Just being able to that's that concept to that second brain that, if. Pays dividends, huge dividends over time. Cuz it's like everything's there and it's, as long as you can find it, then you're organized. That's my litmus test for organization is that and just make sure you don't keep changing your organization.

There's like a thing that I've identified in the past that somebody pointed out to me, it's like changing an organization. Style is just another form of procrastination.

[00:22:53] Colin Keeley: Yeah, that was, big Thia. Was always talking about that. Like people spend way too much time, which is funny, cuz what he recommends is spending way too much time organizing your notes. And that's probably where we differ the most is I just like Rome cuz I just jump in and write. I don't have to spend any time thinking like, oh, is it this, project or whatever he calls area, whatever he, you call different things.

Rome's great. Cuz just all in your daily notes and yout things as you work through. No,

[00:23:17] Brent Sanders: Yeah. Yeah, that's great. I'm curious, do you track like the not soft skill stuff, but emotion, energy level. I know some people do like they track carefully. They're like how they feel that day. Is that part of what you put into Rome or is that no place for that in your room?

[00:23:35] Colin Keeley: I don't really do that stuff as much. I maybe should. Just cuz professionally, like my memory is in those meetings, but maybe personal meetings, I should be tracking more and stories, people tell me, but I haven't really, is that something you do?

[00:23:47] Brent Sanders: I've I, I track emotion, like a journal. Like I track I try to do it on a daily basis, but, get in the habit of like, how do I feel in order to just understand, like, why do I feel the way I do some days are just in a bad mood. And it's that bothers the shit out of me of Hey, I did everything right.

I slept, I ate, I worked out, I did my routines and I still have like a. Fall attitude. And it affects the people around me. And, whether you try to or not, it still has an impact on you. And I found it to be helpful. Yeah, I do that. So I don't do it. I've fallen off a little bit where I go down to more like a weekly recap of where I'm at, but especially during the pandemic, cause I had a lot of time to be home and notice things versus going out, but, Yeah, I think I'm I dunno if you've ever noticed this, but I'm generally like a moody person, but I've been definitely like working on trying not to be moody in the sense that it's I have control over myself and my emotions, but it's some days you just walk, wake up on the wrong side of the bed or something just triggers you in the sense of you notice it more than it.

You should. I don't know, maybe this is like the inner Larry David, but, it's a lot of things that, you notice and you're like, oh, if you take note or journal them, you can figure out and connect the dots. It's okay, set myself up for, this situation. And it's always yourself, but I find it to be valuable.

[00:25:12] Colin Keeley: Yeah.

[00:25:14] Brent Sanders: You don't seem, you don't seem like a terribly moody person. You're pretty

[00:25:17] Colin Keeley: I'm not even. keeled,

[00:25:19] Brent Sanders: Yeah,

[00:25:19] Colin Keeley: even keel. No, I generally wake up feeling about the same, always in a pretty good mood things don't really get to me. It's generally why I do well on podcasts. I get ask hard questions. I don't get riled up. Or I love negotiations. I don't really take anything person. I don't know. I think that's pretty much innate. I don't think I've, it's something I've ever cultivated or really worked on.

[00:25:39] Brent Sanders: Yeah. Yeah, that's good. That's great. It's you think you're just born with it or you think it's maybe more so like basketball days, maybe tho those are high pressure situations. It's just nothing will ever compare to, getting beaten up on a basketball court and winning or losing or whatever.

[00:25:57] Colin Keeley: That's probably, a reasonable chunk of it. I've also had some really bad coaches, like in all my days, playing sports where people just scream at you. And so you just get like pretty desensitized, maybe at a very young. Soccer coaches, basketball coaches.

[00:26:11] Brent Sanders: God, I'm not looking forward to that. The, for my kids, cause I know they're gonna go through some sport of some sort, but as of right now, my, my oldest is. Crying on the soccer field and, basically sitting on the ground. So maybe we won't see a future in sports.

[00:26:29] Colin Keeley: Oh I think everyone has to play sports, especially now. I think all like the. One, the crazy things going on in society is because people are just staring at their phones all day long. I think people should just be forced into look, your phone has to be away from you for two hours and you have to run outside in the sun.

I don't care what sport it is, but, bodily movement is required, for humans in some form or another.

[00:26:50] Brent Sanders: Yeah. We're getting that. He's, he crushes it on the trampoline and, runs around like a maniac, but once you give him structure, I he's only three. I don't know why they even have soccer for three year olds. It's it gives us something to get, get outta the house for, but, organizing sports that way is not there yet, but. Yeah, I'm looking forward to, never coaching anything, cuz it sounds like you can fuck people up pretty bad.

on that note. I think that's all I got. I know it's been a little me entering, but I it's been good to kinda understand now that I'm digging into the publishing world a little bit more understanding what you're cuz I would say you've been successful at this. Like you've seen success with these operating manuals.

You've gone viral with your content. And that's like the point of it. And, I shouldn't say that's the point of it. I think I'm realizing the point of it is it actually feels like you're productive and it's a good use of time to, to learn, but then sharing that output.

I think that's like the fun part.

[00:27:43] Colin Keeley: Yeah.

the coolest part. So I've, yeah, I've seen a lot of benefits from it. The coolest part is like I write one on someone and then I get people reaching out saying I work for this firm. I am that person or, know, something like that. And I get to meet with them and learn more details, which I never want someone to treat me like a journalist.

So I don't publish like our conversations or add those details to it, but it's been super cool. Just getting to know people that are interested in the same thing. And I don't have to like, do any effort besides publishing. But Yeah.

Cool. That's all I got.

[00:28:12] Brent Sanders: Sounds good. Thanks for listening folks. I think that's it.

[00:28:15] Colin Keeley: Take care of everyone. Byebye.

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